Marketing & Communications Manager

R.
Yoder Construction, Inc.
is seeking an experienced Marketing & Communications Manager to oversee and execute all marketing efforts ranging from day-to-day activities to higher-level company initiatives.
The Marketing & Communications Manager will work with the Business Development team to create the specific marketing strategy and manage the execution of marketing, outreach, communications, and digital products.
This position will play a pivotal role in promoting R.
Yoder Construction’s brand in the marketplace and building on current methods that elevate our presence.
To be successful in this position, you must possess professional writing and graphic design skills to produce high-quality, internal & external communications that align with R.
Yoder Constructions’ values.
*Marketing & Communications Manager Duties and Responsibilities:* * Develop, implement, and own the execution of the strategic plan, using predefined measures that evaluate/define results that lead to improved marketing strategies * Lead company-wide branding campaign efforts * Work in conjunction with the Business Development team to develop, manage and maintain a CRM system for opportunity reporting/tracking, customer information & contacts, mailing (physical and electronic) lists.
* Prepare private and public customer project Statements of Qualifications (SOQ’s) responses to Request for Qualifications and assist in proposal preparation for Request for Proposals.
* Prepare company pre-qualification and qualifications statements as required.
* Prepare and maintain Project Profiles on all projects completed by the Company.
* Prepare and distribute internal and external newsletters, e-blast, press releases and other communications.
* Schedule and catalog completed project photography and imagery.
* Update and maintain the company website.
* Develop and manage company’s social media program.
* Assist with determining customer needs through assessments, polls, customer interviews and/or satisfaction surveys * Provide strategic input and support in preparation of client presentations and executive speaking engagements.
* Maintain and update marketing collateral materials and have ready-made materials and brochures on hand for last minute on-the-spot submittals and presentations.
* Provide graphic design support for a variety of collateral materials * Organize, manage, and maintain all marketing collateral material including photographs, resumes, biographies, references, letters of recommendation, etc.
* Conduct market research including competitor analysis, client studies, and overall sales analytics * Assist business specific staff to identify notable activities and milestones and to generate marketing content for distribution on various internal and external platforms (project ground breakings, ribbon cuttings, grand openings, company outing/parties/events, etc.
) * Work with the Business Development team to determine community identities, including job site signage, fleet decaling and graphics, etc.
* Manage and expand relationships with all media to ensure the most effective messaging and positioning.
* Engage industry organizations to identify opportunities for R.
Yoder team member(s) to participate in presentations, panels, and other events.
Develop marketing content to support these efforts.
* Develop and implement marketing communication strategies in coordination with leadership and key staff.
* Research, write, edit and proof all levels of copy for all external and internal needs to help insure consistent messaging throughout all means of communication.
* Continuous improvement of job knowledge by participating in educational opportunities, reading trade publications, continuing education, maintaining personal networks, participating in professional or trade organizations, etc.
*Marketing & Communications Manager Requirements and Qualifications:* * Bachelor’s degree in Marketing, Communications, English, Business Management and/or related fields.
* 5+ years’ experience in marketing.
* Construction experience strongly preferred.
* Excellent project management, organizational and prioritization skills.
* Marketing communications experience in copywriting, graphic design, or PR.
* Working knowledge of Microsoft Office software, including but not limited to Word, Excel, PowerPoint and Visio.
* Proficient in Illustrator, InDesign, Photoshop and Graphic Design.
* Publishing tools: HubSpot, Sprout Social.
* Social: X (formerly Twitter) / Facebook / Instagram / YouTube / LinkedIn.
* Experienced working with databases and CMS platforms.
* Strong acumen in public relations.
* Experience in business development and market research analysis.
* Knowledge of industry-related marketing concepts and terms in order to read, interpret, and apply market information and trends to understand potential impacts on our organization.
Job Type: Full-time Pay: $72,500.
00 - $90,000.
00 per year Benefits: * 401(k) * 401(k) matching * Dental insurance * Health insurance * Life insurance * Paid time off * Vision insurance Schedule: * 8 hour shift * Monday to Friday Ability to Relocate: * Nappanee, IN 46550: Relocate before starting work (Required) Work Location: In person